Setting the Right Listing Price
Pricing
homes in 2003 and 2004 was easy - just add 5% to
the price the last home sold for in your subdivision
and you had it. That is not the current situation;
it was a seller’s market then, it is a buyer’s
market now and a weird one at that. First, understand
that the market determines what your home is worth.
Not me, not you, not the neighbor, not how much you owe.
What is further controlling the market value of your
home? The internet and lenders.
The Internet has leveled the
playing field for buyers. Today buyers can sort through
thousands of listings and find the best values from
the comfort of their home. And, Internet buyers are
generally very well prepared. They have done their
homework and know what the $/SqFt for a given property
in a given area should be. And, if a property is
over priced, they will not even take the time
to see it; there are too may well priced properties
on the market to waste time on ones that are not. So,
the concept of pricing high so you have room to negotiate
is no longer valid. You need to price the home just
a little above the market value or it will never be
seen.
What lenders can lend is limited
by appraisals. And, appraisers care more about square
feet than condition. So, if there is a bank repo
down the street which sold for $200,000 and is similar
in size to your home, the appraiser is not going
to appraise your home for $300,000. Even if you found
someone willing to pay $300,000, they could not get
a loan.
So, you have to be (painfully)
realistic on the pricing if you want to sell. What
if you owe more than the market value? Four options:
- Price your home to market and pay the difference
between the sales price and what you owe. Depending
on your situation this could be a lot of money
- Don't sell; just wait.
- Rent you home for a couple
of years until prices are back to the point where
you can sell without loosing money. If this is a
consideration, call me for a referral. I can referral
you to a very good property manager.
- Walk from the property (deed
in lieu, foreclosure, etc.) This is hard but it might
be your best option.
Did you notice that I did not include short sale in
the above? Before I continue, a short sale is when
the bank agrees to accept a discounted payoff for the
debt. Note that a short sale approval process can take
4 to 6 months after all the documents are submitted
until you have a realistic chance of selling your home.
While short sales are touted as a great option, in
my opinion they are not for most people. Here is my
reasoning.
In order to qualify for a short sale you have to have
and keep the mortgage current until the home sells.
However, in order to get approval for a short sale
from the lender you have to provide the bank extensive
financial records proving you do not have the funds
to continue paying the mortgage. However, (this is
where the logic fails) If you could prove that you
can not afford to pay the mortgage then you really
don't have the money to pay the mortgage for 6+ months.
If it sounds like a catch 22, I think
you are correct. But, you might say, "A lot of people
are selling their homes via short sales." The answer
is no.
For example, in the last 90 days 7,870 single family
homes were sold but only 78 of this number were marked
ONLY as short sales; the rest might
have been marked as short sales but they were also
marked as bank repo's or foreclosures. And, by definition,
a property can not simultaneously be a short sale and
a foreclosure or a repo. So the number of short sales
that actually complete is very small.
The net of all this is that unless you absolutely
need to sell your home now, don't. If you have to sell
and you purchased your home before 2005, chances are
you can still sell your home for a profit. If you can't
afford to pay the mortgage, look
to some of the new programs currently under consideration
in congress.
Also, there are people who will actively work with
you to have your loan re-amotized, lowered or evan
a portion forgiven. Call me for a referral; do not
deal with the con artists advertising on TV and on
road side signs.
If you would like
to know the market value of your home, call me for
a free, no-obligation, no-hassle analysis.
Eric Fernwood
702-358-8884
EricFernwood@Gmail.com
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